Aesthetic Business Network

Enhance Insurance are proud members of the the Aesthetic Business Network (ABN), an elite industry service collaboration comprised of hand-picked business specialists.

Whether you need help in one core area or a more holistic business support programme, the ABN can create a tailor-made approach that delivers real value and return on investment for your business. With a combined experience of over 100 years in the aesthetic industry, it is the only specialist group which allows you to tap into a variety of resources, expert teams and customised training to take your business to the next level.

To find out more about the ABN, please visit their website.

Aesthetic Business Transformations

Pam Underdown

Aesthetic Business Transformations was founded by Pam Underdown, an experienced business professional with over 25 years of sales and marketing experience, including 10 years in the aesthetic marketplace. Pam will help you attract and retain your ideal patients, implement marketing strategies that produce a return, help you to eliminate any fear of sales and marketing, introduce systems and processes to improve efficiency and productivity, and provide structure, support and accountability to help you build a sustainable and profitable business asset.


Aesthetic Response

Gilly Dickons & Jo Fisher

Based on over 60 years’ combined experience in building aesthetic practices, Aesthetic Response is the industry’s specialist call handling service assisting practitioners, clinic staff and clinic owners with growing their practices.

AR’s co-founders Gilly and Ann Pullan and co-owner, Jo, have astute understanding of how experienced call handling skills coupled with extended practice hours can impact hugely on their existing business and accelerate growth. Using multiple customer service skills, AR’s services are tailored to increasing consultation appointment bookings, reducing DNA rates and improving patient retention. AR also offer skills based call handling training.




Richard Crawford-Small

Richard is well-known throughout the aesthetic industry for his energy, innovation and knowledge. With a skill set that includes business consultancy, marketing strategy and product development, Richard is passionate about helping his customers find entrepreneurial, creative, and effective solutions to their business issues.

Richard has created iConsult – a truly revolutionary web-based system that provides diary management, invoicing, database and business reports. Combined with a state-of-the art iPad App that uses cutting edge consultation tools, iConsult enhances the patient journey and increases retention. Flexible pricing structures that mean you only pay for what you use.

Richard Crawford-Small

RWT Creative

Russ Turner

Russell has 25 years’ experience within the creative communications industry. As well as his more recent work within the Aesthetics sector Russell has worked as an art director, creative director and brand developer producing integrated marcomms solutions across FMCG, finance, pharmaceutical, recruitment, International health insurance and security.

Kendrick PR

Julia Kendrick

Kendrick PR is an award-winning specialist medical aesthetic and beauty PR agency, led by Julia Kendrick. We work with industry leaders, aesthetic brands, top-level practitioners and new clinic start-ups to deliver targeted, strategic PR support and implementation – from brand launches to PR campaigns and beyond. A regular expert speaker, trainer and contributor to aesthetic industry media, Julia also created the E.L.I.T.E. Reputation Programme – the industry’s first and only bitesize online PR and marketing training designed specifically for aesthetic practitioners and clinic owners.

Web Marketing Clinic

Mark Bugg

Web Marketing Clinic is a specialist consultancy helping beauty, aesthetic and cosmetic brands to build their brand through powerful online strategy, centred around bespoke, responsive and engaging websites. Mark has many years’ experience and an impressive portfolio of industry clients and brands, providing an unparalleled experience to help you to achieve maximum online impact. Not only will WMC enhance your internet position, their fully integrated digital marketing campaigns will drive online traffic, create patient leads and ultimately increase new business enquiries. The end result is always the same: an increased web presence that enhances profitability.


The Wright Initiative

Norman Wright

Norman is a respected psychotherapist and patient safety expert who has pioneered a bespoke Patient Support training programme for the aesthetic and cosmetic industries. Norman will show you the importance of seeing the person behind the patient and will support you, your business and your patients “Every Step of The Way”. The Wright Initiative works with clinic owners, surgeons and nurses by offering bespoke one-to-one support sessions to their patients, both before and after undergoing a treatment or procedure. Norman is one of the CH/403 BSI Committee members setting safety standards in the UK and Europe.

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