Why Reels and TikToks?

If you’re looking to enhance your social content in 2024, then spending time improving your short video marketing strategy could be hugely beneficial.

LinkedIn predicts that TikToks and Instagram Reels are going to continue to surge in popularity this year, as ‘attention spans shorten and consumers crave quick and engaging content’.  The report advises that brands will need to adapt their marketing strategies to be successful, so how will you do this?

The Enhance Insurance marketing team share their best tips…

Plan ahead

It’s not easy to come up with video content ideas at the drop of a hat, so research what’s popular, what other clinics do well and put together a three or six-monthly plan. You can then film a few different pieces in one go so you have content ready to use as and when you need it.

Answer FAQs

Not sure what to post? Refer to your frequently asked questions! Consider what patients ask you the most and translate the answers into short videos. This can involve talking directly to camera, demonstrating a procedure, or sharing before and after pictures to give an idea of what to expect from treatment. Always end your video by inviting viewers to a consultation for more personalised advice.

Give viewers a reason to comment or share

In each video you should always ask your audience about their experiences or views. This will demonstrate that you care, while giving them the motivation to engage with your content. Videos that have lots of comments and shares will generate more views, increasing your reach amongst a wider audience.

Jump on trends

While as medics you do need to maintain professionalism, there’s nothing wrong with having a bit of light-hearted fun. This could involve taking part in challenges, sharing certain facts about yourself, or having a silly dance to trending audio. Taking part in trends shows your human side, giving viewers an insight into your friendly and relatable personality.

Don’t forget your hashtags

Hashtags are words or phrases related to your content that help Instagram and TikTok understand what your video is about. For example, by using #dermalfillers or #aestheticslondon, your videos will be presented to people searching for these things, so you know you’re reaching a relevant audience interested in your services.

Protect patients’ data  

As an expert insurance provider, we can’t end this blog without reminding you of the importance of GDPR! You must have consent to share every patient’s data – including before and after pictures, videos of them undergoing treatment or any other personal identification such as their name, age, location or sex.

Ensure you have robust consent procedures in place, with documented records of the patient giving permission for you to use their data specifically for use on social media.

A breach of data can lead to complaints, claims and a hefty fine, so having insurance coverage in place can help protect you! Get in touch to receive a personalised quote.